Your Creative Technology Studio

Full-service software design and development for brands, agencies and technology companies – specializing in Augmented and Virtual Reality (AR/VR/Computer Vision).

Clients & Portfolio

Augmented Reality Business Cards

We are experts in merging the physical with the virtual. See how our business cards bring together the new world of AR with the real and useful world of physical cards.

Augmented Reality Photo Frame

We love to move your idea to a practical application. Watch how easy decorating the walls in your home becomes with the use of our AR preview app.

Creative Software Design & Development

  • Meaningful brand experiences for your fans or clients
  • High-quality showcase apps for your new technology or product
  • Creative use of emerging technologies (including AR, VR, Computer Vision and more)
  • Elegant full-service solutions to your hard problems

Our Core Technologies

Leverage our core technologies and decades of experience in AR, VR, and Computer Vision to help bring your project to life.

ItsMine™ Collectibles Platform

ItsMine™ is a collectibles platform designed to rapidly deploy a full-stack system (back end and front end) for products and projects with virtual goods of almost any type. The platform by default includes metrics and analytics, customer service back-end interfaces, and scalable server deployment.

Augmented Simulation Environment™

Using our ASE system, we can rapidly deploy a Virtual Reality, Augmented Reality, and/or a Mixed Reality simulation environment in a virtual world of almost any scale. Our systems are built using the latest industry standards such as ARKit, ARCore and Vuforia.


Geodesius™ is our latest technology capable of saving and sharing virtual things in physical spaces. We combine geolocation information, computer vision data, and location deltas to share states and locations of virtual objects in real space. This is the next generation of Augmented Reality.

Contact us about your project.

HookBang full stack development augmented reality virtual reality

HookBang –

11211 Taylor Draper Lane | Austin, TX | 78759 | (512) 465-2454

Our Name

In 1862, Victor Hugo was on vacation when his novel Les Misérables, considered one of the greatest works of the 19th century, was published. To query the reaction to his work, he telegraphed his publisher with one character: “?”. The response, equally short, was simply “!”.

Our name captures the crux of who we are and what we love: tackling hard problems, and developing elegant solutions. Derived from programmer speak for “?” & “!”, HookBang was born, reminding us daily of why we do what we do.

Our Founding and Principles

Founded in 2012, HookBang was created to bring together an incredible team of experienced developers with one common goal: to solve difficult software problems we care about, with people we trust and respect.

We’ve built a culture that pushes us to be our best, encourages a healthy work/life balance, and cultivates true accountability. This frees us to be efficient force multipliers, allowing us a velocity and agility most developers envy.

Our Team

Our team of experts are seasoned technology veterans, each with decades of experience in Simulation, Virtual Worlds, AR, VR, and/or Computer Vision.

Frank Roan

Founder & CEO

A seasoned software engineer and executive, Frank has a long track record of building products, teams, and companies from the ground up. He’s held senior or executive positions at Electronic Arts, Atari, 3DO, Multimedia Games, and Intific. He has been the General Manager of several development studios, the most recent of which grew to 80 employees, was voted one of Austin’s Top Workplaces, and was recently sold in early 2014.

Tony Morone

Director of Engineering

A software development professional since 1994 with deep roots in the video game industry, Tony has extensive experience developing and managing software projects and teams for various industries and platforms. Tony has held CTO, Director of Technology, and Lead Engineer roles at numerous gaming companies. He was the co-founder and CTO of a previous Austin game development studio that was acquired by Kalisto Entertainment.

Harlan Beverly

Director of Business Development

A passionate business development professional since 1999, Harlan has vast experience with building amazing partnerships and relationships. Harlan is dedicated to understanding customer needs, serving those needs when possible, and even saying “no” if we are not the right fit. In his many VP/CxO roles, Harlan has structured deals and partnerships with hundreds of fortune 500 companies, creative agencies, and brands, including Dell, Freescale, EVGA and All-Clad/TFal.

Careers with HookBang

We’re growing fast, and are looking for smart and passionate people who want a job they’ll love. Be a direct contributor, make significant daily contributions, and work alongside others who thrive in doing amazing work.

Great Job, Great Life

  • Competitive Compensation
  • Medical, dental, and vision Coverage
  • Generous vacation time
  • Flexible hours